Something I have noted in my relatively regular visits to Starbucks for my morning dose of goodness-in-a-cup is the nearly overwhelming mispronunciation of the 20oz drink option. As you may or may not be aware, this size designation is a venti, which actually means “20″. We can also see that the pronunciation, as expected, rhymes with tee or bee, but the baristas who serve me inevitably repeat my drink order as a vente instead. I was bothered by this for a while – up until the cleverly disguised sarcasm began to sink in. Wittingly or not, each of these baristas has just confirmed that I indeed had paid for a “wait” with cream, allowing them to take as much time as needed to prepare – since that is what I asked for after all. Kudos to you, Starbucks, for coming up with a naming convention that, however pronounced, will make me happily vente for my venti.
2 Nov 2012 by