We all have heard the saying that You never get a second chance to make a first impression, and just as much as in our personal relationships, the brutal force of this statement shows itself true in the web world as well. I cannot count the number of times I have visited a website to glean information about a particular topic only to be immediately bombarded with any number of issues: from broken links to JavaScript errors, layout issues due to lack of attention given to cross browser compatibility, and even, in some cases, the dreaded 404 error right from the home page. Now, none of these issues is a deal breaker to me; I mean, come on, we’re all human, right?

Well, what if that website happens to be for a company or product that is in a technology industry to some varying degree? Does that make a difference? Based on some feelers I’ve put out over the years both with clients and customers for many of the projects of which I have been part, this can indeed make all the difference in the world. Whether or not your organization or product is web related, the average user hints at the fact that, if your content is perceived to be technology based in any form, these small faux pas mentioned above take on an impact of much greater magnitude.
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